How did it all begin?

It all started during the lockdown, when colleges were shut and there was time to explore something new. What began as a home experiment with winemaking quickly turned into a creative passion. After sharing the idea with her dad, the vision of building a homegrown wine label started to take shape. As she researched more, one thing became clear — wine in India often felt too formal, too distant from what most people actually enjoy. That’s when the mission became clear: to create wines that are fun, flavorful, and made for the Indian palate.

What’s the idea behind the wines?

The idea is to keep things simple, playful, and made for the way people actually want to drink. Since Indians generally enjoy slightly sweeter, fruit-forward flavors, the wines are crafted to match that — without being overly complex or intimidating. There’s also a focus on easy-to-drink formats like smaller bottles and cans, making wine more casual, shareable, and perfect for any occasion. No rules, no pressure — just great wine you can enjoy your way

What makes these wines different?

This isn’t just another wine brand — it’s a fresh take on what wine can be. Alongside traditional wines, there’s a focus on ciders — carbonated wines made from fruits other than grapes — opening up a whole new world of flavor. Everything is designed with ease and enjoyment in mind, from the taste to the packaging. Whether you're a first-time wine drinker or a casual sipper, the goal is to make wine feel fun, approachable, and far from pretentious. It’s all about breaking the norms and creating space for people to discover wine on their own terms.